Chances are, you’re not the go-with-the-flow, follow-the-crowd type. If you were, you’d likely be looking at a tourist trap like Miami or Orlando for your next vacation. After all, we don’t call the 30A region of Florida a “hidden gem” for nothing.

We love this adventurous little fish swimming out of its comfort zone to find something more. So go ahead, set your sights on something new… and then just keep swimming!

With Labor Day approaching, summer is nearing its end – but not here. At Latitudes and Attitudes on 30A, summer never ends. Our mild temperatures and scenic beach landscape make it feel like the best season of the year all year long.

That’s why our ultimate beach house is called Latitudes and Attitudes. To us, changing your latitude to the 30A region of Florida changes your attitude to that freeing, summery, laid-back, beachgoing vibe, no matter what time of year you visit.

In cooler climates far from the Gulf, while you’re wishing away the snowy weather and counting down until it’s time for pools, beach trips and barbecues again, we’re enjoying that special kind of happiness that accompanies the summer sun all year.

For sea turtles, the beach is home – the place where life begins.

Maybe we should all take a lesson from sea turtles.

Unlike the sea turtle hatchlings, most of us don’t begin our lives on the beach, yet there’s something awe-inspiring that draws humans to the natural beauty of the coast.

Watching the waves of the Gulf roll in and the horizon disappear gives us a rare glimpse at just how big the world around us is – and, at least briefly, a reprieve from the stresses and demands of daily life. No wonder so many people feel refreshed and renewed after a day at the beach!

Like a sea turtle breaking out of its shell, we have a clean slate, a new beginning – and quite possibly, new direction in our lives.

What’s it like to stay at the Latitudes and Attitudes ultimate beach house on 30A? Don’t just imagine it. See it for yourself!

Mermaids don’t lose sleep over the opinions of shrimp.

In a tropical paradise, we all feel a little more like the mythical mermaid: free-spirited, adventurous, confident, connected to the water and the shore around us.

It’s this incomparable feeling that we hope stays with every one of our guests at Latitudes and Attitudes – not just while they’re here, but long after they leave 30A and return home.

To us, the Emerald Coast is more than a vacation destination or even our own home. It’s the kind of place that stays with you even after you leave, a place the draws you back over and over again. The kind of place that, each time you reminisce about it, makes you feel as lighthearted and carefree as a mermaid – because the only thing you need to be losing sleep over is staying up late enough for one last drink, one last dance or one last swim.