Mermaids don’t lose sleep over the opinions of shrimp.
In a tropical paradise, we all feel a little more like the mythical mermaid: free-spirited, adventurous, confident, connected to the water and the shore around us.
It’s this incomparable feeling that we hope stays with every one of our guests at Latitudes and Attitudes – not just while they’re here, but long after they leave 30A and return home.
To us, the Emerald Coast is more than a vacation destination or even our own home. It’s the kind of place that stays with you even after you leave, a place the draws you back over and over again. The kind of place that, each time you reminisce about it, makes you feel as lighthearted and carefree as a mermaid – because the only thing you need to be losing sleep over is staying up late enough for one last drink, one last dance or one last swim.