30A Shopping

Whether browsing the boutiques up and down Highway 30A or just searching for that perfect souvenir, shopping is a can’t-miss part of the Emerald Coast experience.

No trip to 30A is complete without a little shopping adventure. You’ll love our outlets, upscale boutiques, unique specialty shops, art galleries and so much more. There’s truly something for everyone in the 30A shopping experience.

30A Shopping
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Crossings at Inlet Beach

Just a 10-minute walk from the Latitudes and Attitudes beach house, you’ll find an assortment of retail stores at the Crossings at Inlet Beach. This 30A shopping center has plenty to offer, drawing in tourists and locals alike.

Where to Find It:
13123 E Emerald Coast Parkway
Inlet Beach, FL 32461

Destin Ice Market

With Destin Ice Market, grocery shopping on 30A is nothing like grocery shopping anywhere else. You’ll find fish and seafood straight from the Gulf, delicious prepared foods, gourmet cheeses and baked goods, craft beers and fine wine, and so much more.

The Blue Giraffe in Inlet Beach

It’s no mystery why The Blue Giraffe is a favorite destination for shopping on 30A, having been voted a 30A Hot Spot and Best Art Gallery.

Here, you’ll find stunning one-of-a-kind works of art by local (and not so local) artists alongside an unbeatable selection of gifts that range from jewelry and accessories to inspirational books, art kits and more.

Owned and operated by enthusiastic mother-daughter duo Debbie and Christi, The Blue Giraffe is an essential destination when shopping in 30A.

Drift 30A

shopping 30A
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Drift 30A Home & Gifts is a lifestyle store that celebrates all things coastal – the perfect place to shop for a keepsake you’ll treasure forever.

At Drift, art is more than something you hang on your wall (although you’ll find plenty of paintings and traditional art pieces, too). Every piece of furniture, décor, jewelry and more is a work of art that perfectly and precisely captures the feel of 30A life.

Don’t think of their wares as just a souvenir. Think of your purchase as something to tide you over from the moment you get back home until your next stay with us.

30Avenue, Inlet Beach

Less than a mile from our ultimate beach house, you’ll find 30Avenue, home to some of the best 30A shopping (not to mention some of our favorite 30A restaurants). Locals and visitors alike love to visit 30Avenue for clothing and jewelry, home décor, beauty and fitness products, and so much more.

Boutiques like Willow + Mercer and Not Too Shabby represent some highlights of 30A shopping Florida, featuring stylish and exclusive finds of all kinds – from both world-famous designers and local artists.

Add a little sparkle to any outfit with necklaces, bracelets, earrings and more from Shimmering Seas Jewelry. Margaret Ellen Bridal Salon offers everything you could need for your 30A wedding.

If you want to take a piece of 30A life back home to cherish, stores like Outpost and Lighting Etc. offer unique fixtures and accents that will serve as a constant reminder of your time on 30A.

For cooking enthusiasts, 30A Olive Oil Co. is a can’t-miss shopping destination. The collection of gourmet olive oils, balsamic vinegars and sea salts from all over the globe is sure to elevate your culinary adventures to the next level.

Fitness buffs can find everything they need to stay in shape and maximize their performance – from apparel to shoes – at Otium 30A fitness studio and Love 2 Run.

Where to Find It:
12805 U.S. Hwy 98 East
Inlet Beach, Florida 32461
(850) 231-1127

If your purchasing pursuits take you beyond the boundaries of Inlet Beach, there’s plenty more to explore across our neighboring beaches along 30A.


30A Shopping Rosemary Beach

Rosemary Beach, the next town over from our ultimate beach house, is full of can’t-miss shopping destinations. Browse the stores at Barret Square, and stop by Main Street for an authentic 30A shopping experience.

Shopping in Barret Square, Rosemary Beach

30A Farmers Market

Clear your Sunday morning and spend it at Rosemary Beach’s year-round 30A Farmer’s Market.

You’ll find delectable local produce, meats, breads, baked goods, dairy products, jams and jellies and other food products sure to delight your taste buds. What better way is there to immerse yourself in the 30A culture than to enjoy the best fresh foods our farmers, bakers and chefs have to offer?

Where to Find It:
28 S Barrett Sq.
Rosemary Beach, FL 32461-6930
(850) 499-4697

Rosemary Beach Trading Company

Rosemary Beach Trading Company is your stop for licensed Rosemary Beach gear – clothing, beach bags, towels, photo frames, drinkware and more, all adorned with the official Rosemary Beah logo. You’ll find plenty of souvenirs here to take home to remember your stay with us, including magnets, keychains, koozies, notepads, totes and handmade ornaments.

Where to Find It:
34 N. Barrett Square
Rosemary Beach, FL
(850) 231-2410

Pish Posh Patchouli’s

Pish Posh Patchouli’s offers luxury beauty and style products, including skincare and hair products for women and men. You’ll also find custom scent products designed especially for your needs, as well as candles and diffusing oils to set the perfect olfactory atmosphere in your home.

A visit to Pish Posh Patchouli’s is sure to leave you looking and feeling your very best.

Where to Find It:
82 S Barrett Square Suite 1-C
Rosemary Beach, FL
(850) 231-2005

Sea Contemporary Art Space

If new urbanism and other styles of contemporary art catch your fancy, you need to check out Sea. Your next favorite piece of art is waiting for you here!

Where to Find It:
84 North Barrett Square
Rosemary Beach, FL
(850) 231-0081

The Hidden Lantern Bookstore

An independent bookstore that boasts 12,000+ titles from every genre of writing, The Hidden Lantern Bookstore is the perfect place to pick up a new book to savor while sunbathing on the beach or by the pool.

Where to Find It:
84 N. Barrett Sq.
Rosemary Beach, FL
(850) 231-0091

Gigi’s STELLAR tweens

30A Shopping
Image Source: Pixabay, public domain

Too old for the kiddie clothing stores, but too young and cool to shop where the grownups do? That’s the constant struggle for tweens – but not at Gigi’s STELLAR tweens, a clothing shop designed with big kids in mind.

Where to Find It:
104 N. Barrett Square
Rosemary Beach, FL 32461
(850) 231-1720

Main Street Merchants in Rosemary Beach

Parish + ExVoto

Clothing, jewelry, home accents and more make up Parish + ExVoto. This lifestyle concept store combines the best of Parish By Ashley Gilbreath and Elizabeth Adams’s ExVoto Vintage. Whatever you’re shopping for, there’s something to love here.

Where to Find It:
5 Main Street
Rosemary Beach, FL
(850) 388-0110

Willow Rosemary

Willow’s stylish upscale boutiques are favorites of 30A shoppers – locals and visitors alike. You’ll find trendy but sophisticated clothing and accessories to pull your look together.

Where to Find It:
5 Main St 3A
Rosemary Beach, FL
(850) 231-0433

Gigi’s Fabulous Kids’ Fashion and Toys

Shopping should be fun – even for the little ones! At Gigi’s Fabulous Kids’ Fashions & Toys, young shoppers are sure to find something to make them smile (and their parents, too).

Where to Find It:
62 Main St.
Rosemary Beach, FL 32461
(850) 231-0110


Curate 30a Gallery is your place for admiring and buying fine art. You’ll find all kinds of paintings here – from beach scenes to sculptures of fruits brought artistically to life, from works by nationally known artists to emerging talent.

Curate is a collaboration with Vinings Gallery, which opened in Atlanta, Georgia, in 1999, that brings the flair of these unrivaled works of art right here to 30A Florida.

Where to Find It:
72 Main St.
Rosemary Beach
(850) 231-1808

Seacrest 30A Shopping Areas

The Village of South Walton Beach

shopping 30A
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The go-to shopping destination of Seacrest is the Village of South Walton Beach.

Tap into your inner fashionista at Ophelia, where you’ll find designer women’s swimwear, clothing and accessories. Get set for the beach with gear, beachwear and more at the Golden Seashell. Whatever you do, don’t miss the shops at Peddlers Pavilion!

Where to Find It:
10343 E. County Hwy 30A
Seacrest, FL 32413
(850) 708-5528

Peddlers Pavilion 30A

Shoppers can’t get enough of Peddlers Pavilion, an assortment of little shops with unique finds within the Village of South Walton Beach.

For clothing, we love LMN Boutique (women’s clothes and accessories) and Tooby Doo Children’s Boutique (for babies’ and kids’ clothes).

Other highlights include handcrafted jewelry store Creatively Bent, candy shop The Sweet Peddler, and Charlie’s Donut Truck. (If you work up a thirst or an appetite shopping, stop by Peddlers Pub or Ticheli’s Italian Pizza.)

Where to Find It:
10343 E. County Hwy 30A
Seacrest, FL 32413
(850) 708-5528

Shopping Near 30A Alys Beach

Some of the best shopping in Alys Beach is in Town Center.

Alys Shoppe

Whether you’re looking for Alys Beach logo merchandise to remember your 30A vacation by or designer styles of clothing, handbags and accessories, you’ll find it all at Alys Shoppe on Mark Twain Lane. What better way to keep our amazing beaches close to your heart all year long than to integrate 30A apparel into your regular wardrobe?

Where to Find It:
30 Mark Twain Lane
Alys Beach, FL 32461
(850) 213-5550

MAST Alys Beach

Or you could add a touch of 30A to your own home with design elements from MAST Alys Beach. You’ll find striking lighting fixtures, furniture, wall art and other home décor elements that are sure to bring the spirit of beach life into your family’s home any time of year.

Where to Find It:
11 North Castle Harbour Drive
Alys Beach, Florida 32413
(850) 909-0235

NEAT Bottle Shop

Looking for the perfect place to pick up a bottle of your favorite adult refreshment? Look no further than the NEAT Bottle Shop, the retail arm of the ever-popular NEAT Tasting Room. Alongside the staples you need to get your vacation drink on, you’ll find specialty alcohol products like craft beers, artisan spirits perfect for sipping or making cocktails and a top-notch selection of wine.

Where to Find It:
11 North Castle Harbour Drive
Alys Beach, Florida 32413
(850) 213-5711

WaterSound Beach

Venturing out to WaterSound Beach? Head straight for The Shops at The HUB 30A, a collection of stores at a shopping, dining and entertainment destination known for regularly hosting live music performances.

Shops at The HUB 30A in WaterSound Beach

For art lovers, Adaro Art and A. Wickey Gallery are must-visit galleries where you can see and buy unique works of art from artists near and far. In A. Wickey Gallery, you’ll find mixed-media paintings by local artist Allison Wickey. Adaro Art features art of every type, from paintings and photography to sculptures, ceramics and handcrafted jewelry, created by more than two dozen artists.

You’ll also find art, pottery, jewelry, gifts and so much more at Mermaids of 30A, where beachy and sparkly treasures will delight your inner mermaid.

Don’t miss 13 Hub Lane, where you’ll find a little bit of everything – fine home décor and furnishings, jewelry and accessories and glassware and tableware.

You’re sure to find something beautiful at Fiddle Haus, whether for your home or your body. From artsy home décor to jewelry, clothing and pajamas, there’s something for everyone in this charming shop.

lily chartier pearls is the perfect place to find jewelry, including numerous types of pearls and more.

For something funky and unique, you’ll love QUEORK’s full line of cork products – ranging from the expected, like coasters and trivets, to the surprising, like shoes, printed cork fabrics, accessories and pet collars.

30A Shopping
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We love the Yellow Fly Trading Co.’s varied and unique inventory for men and women, selling everything from glittery dresses to comfy (yet fashionable) sneakers along with hats, umbrellas, jewelry, fragrances and much more.

Live Well 30A is mostly known for its rentals and services, but it’s also a great place to find gear – like T-shirts, hats, hoodies and more.

Visit OKO for women’s clothing and OKO Kids for children’s clothing. Looking for something more exceptional? The Mary Ellen DiMauro Shop, named after the small business’s owner and designer, sells handmade and handcrafted artisan clothing you won’t find anywhere else.

The 30a General Store carries a little bit of everything – beach supplies, clothing, quick snacks, beer and wine and much more.

Little Barn Apothecary sells all-natural face, body and hair products that will leave you feeling cleansed, refreshed and revived.

Where to Find It:
The Hub 30A
Hub Lane
WaterSound Beach, Florida 32461

Seagrove Beach

Shopping in Seagrove Beach? The shops of Seagrove Plaza are sure to please you.

Seagrove Plaza Shopping

Start with the 30A Store in Seagrove, where you’ll find beachy gear with and without the 30A logo.

Jewelry of 30A has a stunning selection of fine jewelry, including engagement rings, in case you’re ready to pop the question here in our scenic beach paradise.

Liz Fashions is a boutique women’s clothing and accessories store where the styles capture the beachy 30A lifestyle.

For fun and fashionable art and home décor, stop by Bungalow Home and Life and take a piece of 30A back home with you.

And if you’re craving a sweet snack or need an energy boost while out shopping, stop by Sweet Henrietta’s Treats & Coffee for cookies, cupcakes, tantalizing specialty desserts and more.

Where to Find It:
3723 E County Hwy 30A
Santa Rosa Beach, FL 32459
(850) 231-1544

Seagrove Village Market Café

Seagrove Village Market Café is best known for its delicious dining – especially foods of the fried variety (looking at you, hush puppies and po-boys) – but you’ll also find clothing, hats and other gifts and souvenirs in the Market.

Where to Find It:
2976 S. Highway 395
Seagrove Beach, Florida 32459
(850) 231-5736

Goatfeathers Seafood Market East

Cooking in our gourmet kitchen during your stay at Latitudes and Attitudes beach house? Pop into Goatfeathers Seafood Market East for fresh, high-quality seafood to prepare (or dine in the restaurant to enjoy a tasty meal cooked just for you).

Where to Find It:
4042 E. CO. HWY 30 A
Santa Rosa Beach, FL 32459
(850) 231-4004

Clay30A Garden & Gifts

Whether you’re looking for live plants, colorful pottery, whimsical outdoor décor and furnishings, gifts or something else, Clay30A is always worth a visit.

Where to Find It:
4808 East Scenic Hwy 30A
Seagrove Beach, FL
(850) 231-2150

Santa Rosa Beach and Seaside 30A Shopping

The Art of Simple

Fun and funky finds await you at The Art of Simple, a can’t-miss 30A Seaside shopping destination that specializes in “curiosities and necessities” you won’t find anywhere else.

Where to Find It:
25 Central Square
Seaside, Florida
(850) 231-6748

La Vie Est Belle

La Vie Est Belle is more than a jewelry store – it’s the gallery that’s home to artist Wendy Mignot’s unique handmade jewelry designs. Make an appointment to explore Mignot’s one-of-a-kind wearable works of art, featuring leather and pearls, with a one-on-one consultation.

Where to Find It:
25 Central Square C-1
Santa Rosa Beach, FL 32459
(850) 231-4692


shopping 30A
Image Source: Pixabay, public domain

Mercantile is a different kind of boutique, one where comfy, casual apparel is chic. Here, you’ll find fashions that are attractive enough for the runway yet casual enough for everyday wear for women, men and children – along with shoes, accessories, gifts and more.

Where to Find It:

35 Central Square
Santa Rosa Beach, FL 32459
(850) 213-0010

Duckies Shop of Fun

Delight your kids and embrace your inner child at Duckies Shop of Fun. You’ll find toys of all varieties and clothing sure to amuse boys and girls from infants to around age nine or ten. Books, sweet treats, fun accessories and more all add to the magic that makes any excursion to Duckies a fun and fantastic shopping venture.

Where to Find It:
45 Central Square
Santa Rosa Beach, FL 32459
(850) 231-4800

Sundog Books

There’s no better time than while you’re on vacation to get lost in a good book. For 30 years, Sundog Books has been the Seaside shopping destination for bookworms. Find your perfect read for a day at the beach at this family-owned independent bookshop (after all, there aren’t a lot of those around nowadays!). A book can also make the perfect souvenir. Besides offering the bestsellers in fiction and nonfiction that you’ll find at stores nationwide, Sundog Books features a selection of local and regional books, allowing you to take home with you a part of the history of 30A, a collection of local photography or art or a story inspired by the soul of the Emerald Coast.

Where to Find It:
89 Central Square
Seaside, FL 32459
(850) 231-5481

Town Square Shoes

Town Square Shoes is a must-visit destination for shoe lovers. From sandals to boots, this shoe shop has every type of footwear you could need, not to mention bags, jewelry and other accessories to personalize your look.

Where to Find It:
105 Central Square
Santa Rosa Beach, Florida 32459
(850) 399-4014

Modica Market

For gourmet groceries in Seaside, look no farther than Modica Market. Besides tasty snacks to stock the kitchen of your vacation rental house, you’re sure to enjoy the freshly prepared sandwiches, soups, sides, entrees and desserts.

Where to Find It:
109 Seaside Central Square
Santa Rosa Beach, Florida 32459
(850) 231-1214


For branded Seaside gear for the family, you’re going to want to stop by The SEASIDE Style. You’ll find accessories featuring Bud the dachshund, Seaside’s mascot, as well as kitchenware, home furnishings and gifts to take back home for friends, pets and more.

Where to Find It:
121 Central Square
Santa Rosa Beach, FL 32459
(877) 508-9411

Cabana by The Seaside Style

Known for decades as Per-Spi-Cas-Ity, the open-air market Cabana by The Seaside Style offers a range of beautiful styles of clothing, jewelry, handbags and accessories. Browse huts full of collections to fit every taste with the amazing 30A scenery as the backdrop to your shopping adventures.

Where to Find It:
2236 E Co 30A, #32
Santa Rosa Beach, FL 32459
(877) 508-9411

Albert F.’s Fashion, Art and Accessories

shopping 30A
Image Source: Pixabay, public domain

Albert F.’s Fashion, Art and Accessories is a women’s boutique that sells much more than clothes. Handmade jewelry and striking accessories elevate your wardrobe to the next level. Whether your style is dainty and simple or your prefer high-impact statement pieces, you’re sure to find something to love at Albert’s.

Where to Find It:
209 E Ruskin Place
Santa Rosa Beach, FL 32459 USA
(850) 687-0520

Focus Lifestyle Boutique

30A shopping
Image Source: Pixabay, public domain

From graphic tees to fashionable dresses, you’ll find an eclectic mix of fun and fresh styles – preppy, bohemian and just plain chic – at Focus Lifestyle Boutique. The store sells men’s fashions as well as women’s, along with shoes, belts, other accessories and even home décor.

Where to Find It:
119 Quincy Circle
Santa Rosa Beach, FL 32459
(850) 231-1842

Affinity Boutiques

For unique bohemian-inspired women’s fashion, check out Affinity Boutiques for apparel, shoes, jewelry and accessories you’re sure to love.

Where to Find It:
56 Spires Lane unit 17A
Gulf Place Santa Rosa Beach, FL 32459
(850) 502-6063

Retail Therapy

For a shopping experience that’s more than “just” shopping, stop by Retail Therapy. Vendors offering unique items – from original works of art by local artists to handcrafted artisan soaps and much, much more – fill this 13,000-square foot space with inspiring items that are sure to boost your mood. Whether you’re in the market for handmade jewelry, exceptional furniture pieces to take home with you, clothing, accessories, gift items or something completely different, Retail Therapy is your best bet to find exactly what you’re looking for – even if you don’t know what that is just yet.

Where to Find It:
4552 US Highway 98 W
Santa Rosa Beach, Florida 32549
(850) 267-0990

Boca Boutique & Galeri

Boca Boutique & Galeri is a small boutique chain unique to the Emerald Coast. You’ll find the Santa Rosa Beach location in the Watercolor Crossing Shopping Center, where stylish and comfortable clothing, eye-catching jewelry and accessories and unique gifts and housewares are always in stock.

Where to Find It:
174 Watercolor Way, Ste 102
Santa Rosa Beach, FL 32459
(850) 534-0002

Shopping at Gulf Place Town Center

If you’re in the Santa Rosa Beach area, stop by and visit the merchants at Gulf Place Town Center.

Stop by Coastal Paradise Beach Store or YOLO Boards + Bike to pick up all your beachgoing needs. Check out The 30A Store for 30A apparel, beach gear and other licensed merchandise. Take home one of the exceptional original paintings found in Gordie Hinds Art Gallery.

SOHO Beach boutique sells women’s apparel. The eight galleries that make up the Artists at Gulf Place display and sell original artworks of all varieties – from wearable works of art like jewelry and T-shirts to paintings, pottery, sculpture, furniture and more. Pick up your favorite alcoholic refreshments at Shunk Gulley Liquor & Wine.

Where to Find It:
45 Town Center Loop
Santa Rosa Beach, FL 32459
(850) 267-8458

Image Source: Pixabay, public domain

Grayton Beach

Shops of Grayton

The Shops of Grayton is home to eight small shops and restaurants. View and purchase original art from three galleries, Saczynski Gallery, The Studio Gallery, and Mary Hong Studio Gallery – or make your own creation at The Shard Shop. A children’s boutique, Little Red, sells charming clothing for both girls and boys as well as a selection of toys. Grab a snack to take home to your beach house rental at Twin Oaks Farm or the bakery at Black Bear Bread Co.

Where to Find It:
26 Logan Ln.
Santa Rosa Beach, FL 32459
(850) 231-0880

The Zoo Gallery

At The Zoo Gallery, you’ll find art of all varieties – from painting prints and pottery to furniture, handmade jewelry and home décor – from fantastic artists.

Where to Find It:
89 Hotz Avenue
Grayton Beach, FL
(850) 231-0777



For fun, beachy styles that are as effortless as they are chic, visit women’s clothing store Beachfolly.

Where to Find It:
6 Watercolor Blvd S. Ste 101B
Watercolor, FL 32459
(850) 231-1752

Southern Living and Travel + Leisure have highlighted the wonder of our little section of the Florida Panhandle, naming Inlet Beach among the top “beaches that look like the Caribbean” and South Walton County a “trending destination” for 2022. Read more about what they had to say.  

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